Testimonials can help people see you in a new light. When you ask someone for a testimonial you have certain hopes or expectations. You want people to say your work was great. You want them to say they are so happy with your product or service and your the best thing since sliced bread.
Your chance to tell people about yourself. You’ve been good refraining from sales jargon and boasting on the rest of your site. Here you can let loose.
A lot of companies have slogans just for the sake of having one. A slogan which a company doesn’t follow or believe in is useless. People forget how useful slogans can be. They can be used to describe your product or service in one sentence, to tell people what sets you apart, to show them how you can help them.
Always give people multiple ways of contacting you. If you only provide a phone number you may loose potential customers as so many browse the Internet during the evening or late at night. If you only provide email the person who likes to do business over the phone won’t be getting in touch.
The homepage on 99% of websites is the most important page. This is rightly so since this will usually be the first page people will find when they visit your site. There are a few key things to remember when creating content for the homepage.
In this series of posts I will try to go through the basic content for a standard business website. From homepage content to keywords, title tags and images I will take a brief look at each element. The main job of a web designer is to make your site look nice. Your job is to back this up with good content.
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