Of course you do. Everyone does. This is why I have added the new Campaign Manager section to the site.

This allows you to manage your Email Marketing Newsletters.
Created exclusively for you by HiddeDepth.

Newsletters or Email Marketing is a great way to inform people about what you have to offer. A well designed newsletter will make you stand out and be noticed. It will get people excited about your product and encourage them to visit your website. It costs very little to set up and maintain and is delivered to peoples email inbox within minutes.

The process is very simple. You have a list of people you want to send an email marketing campaign to. I design a fantastic newsletter with your content and images in it. I create a Hidden Depth Campaign Manager Account for you which you use to add people to your subscriber lists for your marketing campaigns. When you are ready to send your newsletter you tell me the day and time you want it sent. You get a report when it is sent. You can then login to the Campaign Manager section here to monitor how many people are reading your email.

You get to view how many people actually even opened your newsletter email. How many people click a link in the mail, how mail unsubscribed from it who didn’t receive it, what time they opened it. The list goes on. You also get to add and remove your own contacts to lists for sending your newsletters to. This allows you to create multiple targeted list to send different emails to. You only pay when you want to send an email campaign.

The great thing about this service is that it is all managed for you.

• No keeping track of lists. If someone clicks the unsubscribe link in the email they are automatically removed from the list and won’t be sent the next email.
• Have a Subscribe Box on your own website. When somebody fills in the “Subscribe” or “Sign Up to Our Newsletter” box on your website they are automatically added to the list.
• Export the list of subscribers to excel.
• Track Everything. See what email client someone is using, see who forwards the email to a friend, what links they click. This tells you instantly what is appealing to who so you can create more effective and targeted emails next time.

If you would like to discuss an email or any other marketing campaign for your business please
visit the Contact Page and get in touch.

The project began with creation of a company Logo 

which will be used on all company materials from letterheads and business cards to websites and pdf articles. The logo is simple and straight forward. It is a collection of circles or “globes”. The company is worldwide and this is why there are numerous globes to represent the multiple locations. There are 3 colours used. Red, orange and black. These colours are used throughout all other materials including the website.

The Design of the Website 

was a completely new project from the original site. The colours were exactly the same as the logo to keep a uniform look and feel. The site needed to be clean and open and allow the user to find information quickly and easily. This is why the front page has 4 boxes linking to the main areas of interest. The navigation bar at the top of the page is mirrored at the bottom of the page too so people don’t have to scroll all the way back to the top to visit another page.

Here is a look at the original website.

And here is the newly designed site.

You can also view the entire new site at www.GlobalDataExcellence.com

The Business Cards

kept to the same simple and clear look and feel as all other projects. They use the same colours as the logo and website.

PowerPoint template and Word template

Also included as part of the identity project I created a custom PowerPoint template and Word Template . These templates will be used throughout the company for presentations, correspondence, articles and more. This helps build a strong company brand on all fronts. It creates a clean cut and professional image.

Aiden Lacey (director of PSG) wanted to keep the same uniform look and feel across all the designs I am doing for the company. The brochure keeps to this simple, clean and minimalistic feel that the website has. I am now in the middle of designing business cards and other promotional material which will stick to the same theme.

PSG are a relatively new company who have really hit the ground running. They know exactly where they want to steer the company and its clients.

Promotion is Key !!!

They understand that when starting out promotion and awareness is a huge part of getting new business. The company offers some great services that really help with numerous business issues, which is invaluable in this recessionary time we are currently in.

It is no good having great services or products if nobody ever hears about them.

Invest in quality and customers will notice

PSG know that by investing in well designed websites, brochures, cards etc they have the best and most professional image possible. Whether a client visits their site, reads their brochure or meets face to face and is given a business card the company style and brand is strong throughout. They understand that design plays a key role in this.

Identity matters

It is so important for companies to establish an identity across all channels. I won’t name names but I see a lot of really good companies with great services out their not investing enough in good design services. They end up loosing out on so many potential customers as they don’t look professional enough. Would you hand someone your business card made from napkin paper ? Of course not. This is the exact same principle for all your promotional material. It might the first contact a customer has with your product or brand. First impressions last and people tend to weight up whether they like the look and feel of something before they take the time to actually read the content within.

If you would like your promotional material to get you noticed click here to get in touch.

The company is run by Aiden Lacey who is a great guy to work with. He let me have total design control and trusted my ideas which I think have really paid off. Visit the site at www.psg.ie

The site need to be clean, clear and minimalist. It was not about pictures of videos etc but more about the actual content that people want to read. There is also a very strong branding aspect with the colour theme used throughout.

I am just finishing up a design for PSG’s new brochure which I have kept in line with the site theme. I am also starting on the design of new business cards and stationary for the company. This will give PSG a great brand across all it’s promotional material. I am also advising on how to begin an online promotion strategy.

If you would like to talk about creating a company brand, beginning an online promotional campaign or get all your designs done together under one roof to produce a strong uniform look and feel just use the Quote Form below or click here to get in touch.

I am currently finishing off the design of some flyers and posters to help promote the site. I will put samples up once they are finished.

On top of that I have dedicated a number of hours, as part of site maintenance package, towards promoting the site online and general advising for online campaign strategy. This means any updates to the site will be done quickly and hassle free. I have also advised Hot Dates on a suitable way to promote themselves in tandem with my online promotions.
You can visit the site at HotDatesIreland.com

Feel free to leave comments and let me know what you think of the site.

The server is at Testing-Site.com . Clients are given their own specific preview password to view their site.

The main aim of the testing server is to cut down on any bugs or unforeseen hiccups when a site is launched. It is a testing ground to help you view the design like everyone else will view it and it helps me fine tune everything to work perfectly online.

This new service combined with the current Client Login Area will make the whole web design process very quick and easy to follow.

The web design process will now work like this:

• We agree a theme including colours, images, content, number of pages etc.
• You get your Client Area account and password.
• You view your proof design of your site in this area.
• You approve the design.
• I start to create the actual live site with all the magically coding stuff.
• You get your Testing Server login details and view the new site live online.
• You approve the live site.
• Site is removed from the testing site and moved to your domain.
• Site is Live to the public.

To find out more about the Client Area click here

Why is the Testing Server useful ?

Most sites do not Go Live until all the content and design has been finished and the full design costs have been paid. This server allows you to quickly test ideas out and iron out any bugs before anyone even visits your site.
Say you want to see what a live Twitter feed would look like on your site. Or see how that nice Flash slideshow on your home page actually looks when its playing. Well you can’t do these things unless your site is live. So with a server just for client sites you use this space to see your site live without any of the public seeing your site half finished or in a test period.

Is there an extra cost involved for this service ?

NO. Currently this service is free to all clients of Hidden Depth and I plan to keep this service free and part of the design package.

Can I test more than 1 page of my site on the server ?

YES. You can test as many pages as you like.

What if I already have a website and want a ReDesign ?

No problem. This server is perfect for you.
You get to keep your current site up and live for people to visit while we work on your great new design. You then view your new design Live on the Testing Server.
Once your happy with the new site we remove the old site and transfer the new site over and it goes live to the public.

Contact me now to arrange a call or meeting to discuss your new web design project.

In this article my aim is to help people (looking for a website or updating an existing site) to understand what to expect before getting a website designed.

Every website is different.

Some people will require the smallest of websites to be used purely for personal or community use. Whilst others may need a very large website with lots of shiny bells and whistles (such as custom graphic, videos, user interaction) and which can deal with online transactions such as credit card payments and more. The difference in site pricing which I design can range can range from €500 to €10,000 depending on what is required.

What kind of site do you need ?

The more information you have the more exact a designer can be with a quote for you. A few general things to consider for your site:

• How many pages will the site have roughly
• Tracking how many visitors you get on the site
• Email accounts
• Contact form, map of your location
• Hosting (online storage, your site needs somewhere to store its files)
• A Blog

You don’t have to be exact on what you need in a site. Once you have a general idea a good designer will advise you on what elements will suit your business or site and can also tell you what other similar business normally do. A designer may have huge ideas on a great site with lots of flashy and fancy stuff for you. This may not be something you would even consider. So the more exact you are on what you want the quicker the designer can understand what you need.
A good idea is to give some examples of sites similar to what you would like. You might ask a designer “how much to design a site like www.ThisSite.com.”

What is your Budget ?

A lot of people are reluctant to give an exact figure for their budget when shopping round for a web designer. I am sure a lot of people believe that if you tell a designer their budget he/she will accept the budget price while designing a site of much less value. This is not the case with any professional designer who cares about their reputation or would like repeat work or recommendations from anyone.

For Example :

This is the major reason that you should tell a designer your budget. He may have a design idea in his head that may take a lot of time and cost a lot more than you can spend. If the designer knows what you can spend he also knows what he can do to make the most of your money.

What should I expect ?

A few things that will help before you agree to a project:

• The full cost and how payments are made
• Deposit required
• Your project completion date
• Will you receive proofs before completion. How many proofs. Are there extra costs for extra proofs.
• What details are required from you. Email account names, content to be put into website, etc.
• What about updates to the site when completed. Do they offer any sort of maintenance package ?

The more things you agree on at the start the less complicated your design project will be and the smoother everything will go.

To request a quote or arrange a face to face meeting to discuss your design project simply call 01 254 4000 or use the Contact Form

I will post information, links and images previews relating to your project. You can then view these files and leave comments about them. You now also have the option to pay for your project via PayPal directly in the Client Area. There is also a discussion feature were you can leave notes about your project and I can respond. When you log back in to the Client Area you will see my response to your comments.

This is an ideal way for both sides to keep track of the project and will help move things along smoothly and quickly.

I am extremely happy with this huge improvement and will help me push that bit harder now to improve the rankings even further. It was also a bit of a surprise how quickly the site is climbing since I have been too busy the last few weeks to really update and add to the portfolio and blog sections.

What is a Page Rank ?
A page rank is used by Google to rate your site on it’s relevance and importance.  For a long explaination on it check this site out http://google.about.com/

How can I check my own Page Rank ?
If you would like to test out your own Page Rank them head over to http://www.prchecker.info/.

How can I improve my Page Rank ?
This is were SEO or Search Engine Optimisation comes into play. It’s all about how you lay out your site, its content, lins back to your site and more.

Hidden Depth offer SEO services to help improve your rankings in Google and other search engines.
To enquire about SEO services for your site just visit the Contact Page now.

It’s a simple easy 2 steps:

Sign Up to an Offer > Tell Some Friends > Get Your Free Gift

Is this for real ?

Yep. It is a new way of companies attracting potential customers. Nowadays people need a big incentive to try out a new service. Companies such as Eircom, o2, Perlico and others are using this new way to get customers to try new services they offer. Say if you try out Screenclicks DVD trial for 2 weeks for free. Well you might like it and decide to stay with it. You might not have tried it without the incentive of a free gift at the end of the line.

See the Free Gifts you can get on FreeGiftsIreland.com